Updated: May 12, 2022
Ready? We’re jumping right in. Go read blogs 219, 220, 221 if you missed them, this is a series, there are about 6 minutes of reading waiting for you. Maybe 8 if you pause to wipe away a tear.
Next year you make more, work less and have more fun. That’s the goal.
The other goals … The people you love will love you more. Your friends will see you more. You’ll feel a little better about yourself, you’ll get a little bit more fit and feel younger.
Let’s figure out where your time is spent.
Segment your clients. Where does your revenue come from? Start with your first client and work your way down until you hit 80% of your revenue. Immediately highlight all those clients so you can see them.
It’s really easy to say, “I’m busy” the question is “busy doing what?”
As they say, the top 20% of your clients will account for 80% of your revenue. Right? So, if you lost/removed/jettisoned the bottom 80% of your clients you would, theoretically, still make 80% as much money, with 80% less obligation.
If you had 80% more time to focus on your top 20% clients, and if you really got serious about exceeding expectations, guiding transformations … How long would it take to replace that missing 20% of your revenue?
Wasting time is easy especially when you are making assumptions.
Stop making assumptions. Know the numbers.
Start by segmenting your client base and then move on to segmenting your actions. What do you do that makes you the most money? What are those 20% activities that generate 80% of your results?
What % of your day do you spend doing them? Oh … did a little light go off for you?
Most of your clients are passengers on a ride that the top 20% of your clients are paying for.
Most of the things you do keep you busy but don’t accomplish anything.
The next thing to figure out is how you can improve those top 20% activities to make them easier for you to do and more impactful for your clients. The next blog will blow you away.
Here is your homework.
Figure out who your top 20% clients are.
Figure out what you need and want to do for them each year and how much time that will take.
What about the B and C clients? We’ll worry about that later. For now, just figure out how many clients were responsible for 80% of what you earned.
In the next blog, I am going to GIVE YOU A SECRET that will help you shift from services to experiences.
That’s it. Can you handle that by next Tuesday?