Blog 346: Are You Better Enough?

You may believe you’re better. Better than everyone else that does or offers what you do.
Better by some criteria you have invented or believe in and have decided is the most important thing to improve at.
But if people aren’t choosing you, talking about you, searching for you and asking for more, then you are either excited about the wrong measurement or not better enough.
You’re not better enough to be worth the fear, hassle and stress of switching.
Better isn’t up to you.
Better is up to the audience you seek to serve.