Do you want to know what successful people and businesses have in common?
People care about them enough to talk about them.
Right? If people were always talking about you, you’d get more clients. Restaurants that people talk about have reservation lists. Plays that people talk about get sold out and held over. Speakers who get talked about get booked out far in advance.
People who don’t get talked about spend a lot of time trying to start conversations with people who already have them.
You can think yourself numb trying to figure this out, or you can trust me that the biggest problem you have is that you’re not (ahem) interesting enough to talk about.
Here are four questions my clients ask themselves to get to the story everyone wants to hear twice.
1. Why does it have to be this way?
They accept nothing. They will tear down sacred cows, ask why not, and if the reasons are not good enough, they will change them. Although necessity might be the mother of invention, creativity is the father of innovation.
2. Why not me?
People that make things happen elect themselves to do it. They don’t wait. They do. They choose to do it for themselves.
3. Why does this matter?
People who do important stuff make their work matter. They see their work as an extension of themselves and will tell you that what they do and how they do it is secondary to WHY they do it. I’m here to save people. I didn’t choose it. It’s who I am. I couldn’t put it down if I wanted to.
4. How will I know when it is working?
People who make things happen work at it constantly. They are always proud but never finished. They are often satisfied but never content. They constantly refine what they do and make it a little better each time. They move slowly and patiently.
The rumour is another New Year is firing up.
Want some help from a couple of nice Canadian lads who know a thing or two about getting a financial planning practice sorted out? We’d be happy to hear from you.