Blog 291: What If?


What if instead of hosting a client event that lasts 90 minutes on a Wednesday night, you put the effort in to host a retreat that lasts 72 hrs?


What could you do with 72 hrs?


What if instead of focusing on the clients you have who pay the most, you focus on the clients who care the most about what you do for them?


What if you had one client share one amazing story about you once a year?


You could spend millions of dollars on signal and still get lost in the noise. People are so good at tuning out inputs that we do it unconsciously.


One good story about you, shared, can be worth a million dollars.


You never know when these stories are being told. It’s best not to think about it.


Stories are shared.


Information is broadcast.

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