Blog 283: Nobody Wants More Average


The world doesn’t want more average stuff. There is plenty of it and it’s available at a competitive price.


We’re fortunate at least that average doesn’t mean awful. Most average stuff, if required for average purposes, will hold up adequately, and you won’t have to pay too much for it.


Average works.


It’s just not wanted.


We don’t go looking for average; we settle for it.


What we go looking for is amazing.


We all get excited when we see it; we will pay a premium for it and want to share it with the people in our life. These truths are universal.


The opportunity for every business is to shift away from selling average stuff to average people and start doing our work for people who want and are actively searching for something amazing, something different.

Businesses that offer average are always struggling. They struggle to be relevant, to find business, to differentiate themselves, to keep customers, and this constant struggle exhausts all resources.


Businesses that offer amazing never have these problems. Word spreads like wildfire, and they never have to have sales to generate sales.


The whole innovative process starts with kicking average to the curb.


My focus for September is on-boarding a new client. Stay tuned if you want some ideas on how to go from average to awesome.

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