Good Question! Even better … What works?
Pick up a fifteen-year-old copy of Wired, or a business book from 1994 and see what still works.
The technologies keep changing, but connection and trust are what still works best.
Ideas that inspire win. Ideas that stick around are worth even more. You can race to be the first on a new platform, but it’s far better to be the voice your clients would miss if you weren’t there.