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Blog 237: Quit Faking It

Updated: May 12, 2022

George Burns once said of honesty, “If you can fake that, you’ve got it made.” He could have also been talking about authenticity.

You can’t fake authenticity, you can try and lots of people do but it isn’t sustainable. In the end, we are all really good at separating the genuine from the imitation and make no mistake, what we want is the genuine article.

Here is the definition of authenticity that I work with. You are authentic when you are true to yourself and also true about how you represent yourself to others. This is what I learned by reading The Experience Economy.

Being authentic isn’t saying whatever is on your mind. I might think “What a @#$% great idea!” but I likely wouldn’t say it, or at the very least I wouldn’t just say that to anyone.

We think of people and brands as being authentic when they are consistent when they act the same way whether anyone is there to notice or not. Someone is authentic when their actions are in alignment with what they promise.

You are authentic when you keep your promise.

When you show up over and over and over again.

Especially when you don’t want to.

If you have trouble showing up right now, here is why.

You don’t believe in the work you’re doing.

You’re faking it.

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