Updated: May 12, 2022
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You make it hard by making a very common mistake which is that you are trying too hard to be very good at what you do.
Being very good at what you do is boring. You want to be remarkable, not very good. I am very good at what I do, but I’m also funny. I share very good information, remarkably.
What distinguishes me as a speaker isn’t what I know, lots of people know the same stuff. What makes me unique and memorable is that I’m funny, so much so that people find it worth noticing. Get it?
Work on being Remarkable
Every financial advisor is very good at what they do. Very good has become average and good news (if you’re shopping for absolutely anything) whatever you are looking for is not only very good it’s also very affordable and will be delivered to your door before 8 AM tomorrow.
Everything is very good and very much commoditized. Including you. That stings I know but I’m on your side.
To stand out and be shared you need ideas that are new or interesting, and there really isn’t much new about investing, it’s a commoditized service. The solution is to come up with some ideas that are unique.
Unique > New
The goal is to not be boring, but that doesn’t mean you have to be crazy. If you want to create an idea that will get noticed, you have to figure out exactly what your clients give it to them.
Your clients don’t want lots of money to retire. They need that. Needs are not wants.
You want a sports car. You need to get to work.
Financial advisors are really good at getting people to work.
Figure out how you can help your clients get what they want.
Let everyone else do a really good job managing what they need.
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